How to Request Testimonials from Your Customers
by
June Van Klaveren
One of the most effective marketing tools comes in the form of just words! Customer testimonials provide third party, credible endorsements of your product or service and are generally believable.
Sometimes, however, we don't really know how to go about getting testimonials? Here are some ideas.
1) When your customers indicate verbally that your work is excellent and that they are pleased, ask if they will put those thoughts in writing. OR
2) Ask if you can use the verbal comments as testimonials to your good work. Then write their comments and have the customer review it for accuracy.
3) If it's a business customer, ask for a letter on the company's letterhead.
Once you have the testimonials, use them:
1) on your website
2) in your direct mailings
3) in your newsletter
4) in your ads
5) in any other printed or online materials.
6) Collect testimonials on the customer's letterhead in a notebook that you can use when making sales presentations.
One of the most effective marketing tools comes in the form of just words! Customer testimonials provide third party, credible endorsements of your product or service and are generally believable.
Sometimes, however, we don't really know how to go about getting testimonials? Here are some ideas.
1) When your customers indicate verbally that your work is excellent and that they are pleased, ask if they will put those thoughts in writing. OR
2) Ask if you can use the verbal comments as testimonials to your good work. Then write their comments and have the customer review it for accuracy.
3) If it's a business customer, ask for a letter on the company's letterhead.
Once you have the testimonials, use them:
1) on your website
2) in your direct mailings
3) in your newsletter
4) in your ads
5) in any other printed or online materials.
6) Collect testimonials on the customer's letterhead in a notebook that you can use when making sales presentations.
